Skillsford Pro & Business Academy

Esports Management & Industry Leadership

Format

online / 2 sessions per week

Duration

3 months (24 sessions)

Certificate

Skillsford Pro - Esports Manager & Event Leader

About the Program

This program combines analytics, marketing, and management with the gaming industry, technology, and team dynamics.

Its goal is to prepare professionals capable of managing teams, events, and projects in the world of esports — from tournament concepts to large-scale partnerships.

Skillsford shapes a new generation of managers who can combine ideas, technology, and team spirit.

Course Program

Block 1. Introduction to Esports

Focus:

global context and industry structure

History of esports worldwide and in Ukraine

Main genres, disciplines, and streaming platforms

Major tournaments and sponsorship ecosystem

Outcome

understanding the industry logic and its key directions

Block 2. Team Organizational Management

Focus:

building, developing, and managing an esports team

Roles and professions in esports

Team structure: players, coaches, managers, analysts

Team dynamics psychology

Planning the training process

Outcome

participants can create their own esports organization structure

Block 3. Management & Financial Planning

Focus:

strategy, resources, finance, performance management

Budgeting, financial planning, and reporting

Tournament calendar planning

Resource and time management for teams

Outcome

readiness to manage team or event projects

Block 4. Marketing, PR & Partnerships

Focus:

promotion, sponsorship, branding

Building a team image and player personal brand

SMM, content, streaming, media platforms

Finding and retaining partners

Outcome

ability to create a brand and communication strategy for a team or tournament

Block 5. Event Management

Focus:

organizing esports events

Planning, timelines, technical support

Safety, cybersecurity, tournament protocols

Organizational team structure

Outcome

participants develop a complete tournament plan with timeline

Block 6. Legal & Ethical Aspects

Focus:

legal, contract, and reputational risks

Licensing, contracts, copyright

Anti-doping and anti-cheat policies

Ethics and fair play in esports

Outcome

ability to work legally and ethically in an international environment

Block 7. Infrastructure & Technology

Focus:

technical setup and streaming

Equipment for competitions

Servers, internet infrastructure

Basics of broadcasting, streaming, and audience analytics

Outcome

understanding the full technological cycle of a tournament

Block 8. Final Project & Practice

Focus:

from idea to own esports product

Develop your own esports event or team

Present the project to investors or expert jury

After the course, the student will:

Understand the esports business model

Have knowledge of management, PR, finance, and events

Be able to manage a team or run tournaments

Have a portfolio project and Skillsford Pro certificate

Esports is not just a game. It’s an economy, media, and strategy.

Преподаватели курса

Дмитрий Литвин

«Каждое видео — это маленький способ сказать миру что-то важное.»

Мой любимый момент — когда ребёнок впервые видит своё смонтированное видео и говорит: «Это я сделал сам!»
Я помогаю детям не просто снимать, а учусь с ними видеть историю в каждом кадре.
Мы говорим о смыслах, эмоциях и о том, как красиво выражать себя через экран.

Алина Соколовская

«Когда ребёнок говорит своим голосом — это всегда вдохновляет.»

На курсе я учу ребят рассказывать свои истории через видео.
Мы изучаем структуру, монтаж, звук, а главное — уверенность перед камерой.
Дети начинают понимать, что видеотворчество — это не просто контент, а язык самовыражения.